New York City media and marketing professionals have joined forces for their 2nd Annual Bowling for BreastCancer.org fundraiser, sponsored by ING. The event will be hosted on February 16, 2011, at Lucky Strike Lanes and Lounge in Manhattan to benefit the breast cancer awareness
"With an estimated 1.5 million new cases of breast cancer globally in 2010, it's critical that we support and fund future enhancements of Breastcancer.org as the leader in information and support to women facing this disease," said Richy Glassberg, COO, Medhelp.org and a member of Breastcancer.org's board of directors.
The event, which also features a cocktail party, billiards, a bowling tournament, open bar and a silent auction raised nearly half a million dollars last year. The proceeds from the evening will go to help Breastcancer.org's 2011 initiatives to assist in mobile application development and the ultimate goal of spreading breast cancer awareness.
According to Breastcancer.org, 1 in 8 women will develop some form of invasive breast cancer over the course of their lifetime.